For this brief we were tasked with creating a topical campaign to promote a local South African brand, I chose to promote Black Cat Peanut butter, specifically the smooth peanut butter. The topic I chose was the new Eastern Cape Town names and how many South African struggle to pronounce them. Most South African have a great sense of humour and enjoy laughing with each other when they can’t pronounce words or names in one of the 11 South African languages that aren’t their home language. 

To promote my campaign I created three short videos for Facebook, Instagram and Youtube, these videos showed people how to pronounce these new names using Black Cat peanut butter, helping South Africans to #SayItRealSmooth with Black Cat.  

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